Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Wednesday, 19 November 2014

Poem ~ Beef Beverages for the Front - Thursday, 19 November 1914


A pen drawing displays,
Two Tommy’s at the front,
Leaning against a wall,
Of a shallow trench.
Behind them a backdrop
Of puffs of exploding smoke.
One Tommy, his cap tilted,
Aims his Lee Enfield,
While the other, a man
With a moustache, turns.

He looks from the drawing,
One hand holding his rifle,
Yet to be in use, the other
Hand down - opened mouthed
He addresses the viewer.

Beneath him are the words
He speaks ‘Give me a cup
Of Ivelcon.’

The uncatchy name ‘Ivelcon’
Given to a beef beverage.
A mix of prime beef,
Blended with vegetables,
Compressed in a cube.
A sustaining drink that
Made in Yeovil by St Ivel Ltd
Can be made in a minute.
With a bit of boiling water.
The headline encourages
‘So send a tin of cubes
To your soldier.’

As this image suggests,
The calm Tommy fights -
Happily to look the other way,
Regardless of snipers.
Atop a trench he is yearning
For a beef tea -
The drawing notes
‘Ivelcon War Series No 3’ –
So there are more
Jolly scenes to come.

by Jamie Mann.

Anon.,1914. Ivelcon Advert. The Daily Telegraph, [online] 19 Nov. p.7. Col.6-7. Available at: http://www.telegraph.co.uk/news/ww1-archive/11232260/Daily-Telegraph-November-19-1914.html [Accessed: 19th November 2014].

Mann, J., 2014. 100 years Ago - Poems by Jamie Mann. [letter] (Personal communication, 19 November 2014). 



#WW1 #WW1centenary #GreatWar #WW1poem #GreatWar #ww1centenary #worldwarone #worldwaroneremembered

Poem ~ Kick a Football to the Front - Thursday, 19 November 1914


A discussion was made,
Between the war Office
Recruiting Department,
And the secretary
Of the Football Association -
The purpose, to create
‘Interesting innovations,’
For future football matches.

Football and recruiting
Seem an ideal situation, 
Where men gather,
To make a captive audience.
The psychology of team
Against another team, should
Capture their fighting attention.

Meetings will most likely
Be held in the grounds,
Where prominent men
Will speak -
At half time Intervals,
And at the end of a match.
Then a band will march,
From the ground,
To a recruiting station -
Like the Pied Piper,
Leading men to join the forces.

by Jamie Mann.

Anon.,1914. Football and the War – Aid to Recruiting. The Daily Telegraph, [online] 19 Nov. p.10. Col.2. Available at: http://www.telegraph.co.uk/news/ww1-archive/11232260/Daily-Telegraph-November-19-1914.html [Accessed: 19th November 2014].

Mann, J., 2014. 100 years Ago - Poems by Jamie Mann. [letter] (Personal communication, 19 November 2014). 



#WW1 #WW1centenary #GreatWar #WW1poem #GreatWar #ww1centenary #worldwarone #worldwaroneremembered